Effective: April 14, 2026
Last Updated: August 31, 2026
Introduction
These Community Guidelines ("Guidelines") outline the rules for using Lummra ("Services"), a social media platform operated by Divine Feminine Ventures Inc ("Divine") for users aged 18 and older. Divine aims to foster a positive, respectful space for sharing and connecting. All users must comply with these Guidelines and Divine's Terms of Service, Privacy Policy, and applicable laws.
Divine uses a combination of AI tools and human moderators to enforce these Guidelines. Violations may result in content removal, account restrictions, or termination.
Divine may update these Guidelines as described in Section 9.
1. Be Safe and Respectful
1.1 No Harassment or Bullying
Do not target others with threats, abuse, intimidation, or repeated unwanted contact. This includes:
1.2 No Hate Speech
Content that promotes discrimination, violence, or hatred based on race, ethnicity, religion, national origin, gender, sexual orientation, disability, age, or other protected characteristics is not allowed.
This includes slurs, dehumanizing language, symbols of hate groups, and content that incites violence or discrimination against protected groups.
1.3 Zero Tolerance for Misogyny
Divine strictly prohibits any content that degrades, objectifies, or incites harm against women, including:
This includes both explicit and subtle forms of misogyny. Divine recognizes that misogyny can intersect with other forms of discrimination and will evaluate content holistically.
1.4 Self-Harm and Suicide Prevention
Do not glorify, encourage, or provide instructions for self-harm, eating disorders, or suicide. Do not post content that romanticizes or normalizes self-destructive behaviors.
If you or someone you know is in crisis, contact:
If you see concerning content, please report it immediately. Divine may reach out to users posting concerning content to offer support information.
2. Keep Content Appropriate
2.1 No Illegal Content
Strictly prohibited content includes:
2.2 No Violent Content
Do not post content that depicts, glorifies, or encourages violence, including:
News reporting or educational content about violence may be allowed if properly contextualized and not gratuitous.
2.3 No Adult or Explicit Material
As an 18+ platform, Divine prohibits:
Evaluation criteria: Content will be evaluated based on:
When in doubt, err on the side of caution and avoid posting borderline content.
Limited exceptions: Medical, educational, or artistic content may be evaluated case-by-case but must be: Clearly educational or clinical in nature; Not gratuitous or sexualized; Properly contextualized with warnings where appropriate.
2.4 Harmful Misinformation
Do not post demonstrably false content that could cause serious harm, specifically:
Health Misinformation: False claims about cures or treatments for serious diseases; Medically dangerous health advice; Misinformation that could discourage someone from seeking legitimate medical care.
Election Interference: False information about voting procedures, locations, or eligibility; Fraudulent claims about election outcomes intended to undermine democratic processes; Voter suppression tactics.
Financial Scams: Pyramid schemes or multi-level marketing that misrepresent earnings; "Get rich quick" scams or fraudulent investment schemes; Impersonation for financial fraud; Claims that are false or exaggerated.
Crisis Misinformation: False emergency alerts or warnings; Misinformation during natural disasters that could endanger people.
Our Approach: Divine may add context labels, limit distribution, or remove content depending on severity and potential for harm. Divine encourages fact-based sharing and critical thinking. Disagreement or debate on contested topics is allowed, but deliberate deception intended to cause harm is not.
2.5 Dangerous Activities
Do not post content that provides instructions or encourages participation in activities likely to cause serious injury or death, including: Dangerous stunts or challenges; Instructions for self-harm; Dangerous misuse of weapons or substances.
3. Be Authentic and Original
3.1 No Spam or Manipulation
Prohibited activities include:
3.2 Respect Intellectual Property
Copyright complaints are handled under the DMCA process in Section 6 of the Terms of Service, which sets out how to send a notice, how to send a counter-notice, and Divine's repeat-infringer policy.
3.3 No Impersonation
4. Age Requirements
5.Moderation and Reporting
5.1 Our Moderation Process
Divine employs a multi-layered approach:
AI Scanning: Real-time detection of prohibited content using: Keyword detection and pattern recognition; Image and video analysis; Context models for nuanced violations; Specialized detection for misogynistic language, hate speech, and harassment patterns.
Human Review: Trained moderators handle: Flagged content requiring judgment; Appeals and contested decisions; Nuanced cases that AI cannot reliably assess; Policy clarification and edge cases.
User Reports: Community-driven identification of violations through in-app reporting tools.
Divine prioritizes transparency and will provide explanations for content removals when feasible.
How reports and appeals improve moderation. Divine uses reported, flagged, and appealed content, together with the resulting moderation decisions, to develop and improve its automated moderation systems. Usernames and other direct account identifiers are removed before this material is used. The Privacy Policy explains this in full.
5.2 How to Report Issues
In-app reporting: tap "Report" on any post, comment, or profile; select the violation type; add context if helpful; submit.
What "confidential" means. Divine does not disclose your identity as the reporter to the person you reported. The report itself is used to investigate the violation, to enforce these Guidelines, and — with identifiers removed — to improve Divine's moderation systems as described in Section 5.1.
Email reporting:
What happens next: reports are reviewed within 24–72 hours, with urgent safety issues prioritized immediately. Action is taken if violations are confirmed. You may receive notification of the outcome depending on the situation.
For transparency, Divine may publish aggregated enforcement statistics periodically.
5.3 Appeals Process
If you believe your content was removed in error or your account was restricted unfairly, you may appeal.
How to appeal: tap "Appeal" on the removal notification, or email moderation@divinefeminineventures.com with your username, a description of the content or action in question, and an explanation of why you believe the decision was incorrect.
Time to appeal: you may submit an appeal for at least six months following the decision.
Response time: expect a response within 72 hours from a human reviewer. Appeals are decided by a person, not by an automated system alone.
How Divine uses appeals: in addition to deciding your case, Divine uses appeal text with usernames and direct account identifiers removed to improve its automated moderation systems, as described in Section 5.1 and in the Privacy Policy. If your appeal concerns your age or eligibility, resolving it requires identity or age verification through Divine's verification provider.
If you disagree with the outcome: you may contact moderation@divinefeminineventures.com for further review by a different reviewer. Nothing in these Guidelines affects any right you have to bring the matter before a court or to contact your state Attorney General.
Note: Repeated frivolous appeals or abuse of the appeal system may result in loss of appeal privileges.
6. Enforcement Actions
6.1 Graduated Enforcement
Divine applies proportionate consequences based on violation severity and user history:
First-time minor violations: Warning notice with educational resources; Temporary content restriction (24-48 hours); Required acknowledgment of Guidelines.
Repeat violations: Content removal; 7–30 day account suspension; Permanent loss of specific features (for example, video upload, direct messaging, commenting).
Severe violations: Immediate permanent account ban; Content reported to law enforcement where legally required; device or account-level restrictions to prevent circumvention.
Factors Divine considers: severity of the violation; intent (accidental versus deliberate); user history and prior violations; potential for harm; whether the user has shown willingness to follow these Guidelines.
6.2 Zero Tolerance Violations
The following result in immediate permanent ban without warning:
6.3 Legal Reporting
Divine cooperates with law enforcement and reports:
Divine may preserve evidence and account information for law enforcement investigations.This is also described in the Privacy Policy.
6.4. Additional Policies
These Guidelines work in conjunction with:
All policies are available in-app under Settings → Legal or at www.lummraapp.com
7. Divine's Commitment
Divine wants Lummra to be a place where everyone, especially women, feels welcome, safe, and empowered to express themselves authentically. Divine is committed to:
Divine recognizes that content moderation is challenging and that Divine won't always get it right. When Divine makes mistakes, Divine commits to learning from them and improving Divine's its systems.
8. Updates to These Guidelines
Divine may update these Guidelines to address new types of harmful content or behavior, changes in applicable laws, platform feature updates, and community feedback and evolving safety needs.
Notice of changes. Material changes will be announced by in-app notification at least 30 days before they take effect, except where an urgent safety or legal requirement makes an immediate change necessary. Divine may also send email notifications where an address is available. Your continued use of the Services after changes take effect means you accept the updated Guidelines.
9. Contact Us
These Guidelines as amended are effective as of April 14, 2026 and were last updated August 31, 2026.
By using Lummra, you acknowledge that you have read, understood, and agree to comply with these Community Guidelines.
© 2025, 2026 Divine Feminine Ventures Inc. All rights reserved.
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