COMMUNITY GUIDELINES

Lummra Community Guidelines
 

Effective: April 14, 2026
Last Updated: October 3, 2026
 

Introduction
 

These Community Guidelines ("Guidelines") outline the rules for using Lummra ("Services"), a social media platform operated by Divine Feminine Ventures Inc ("Divine") for users aged 18 and older. Divine aims to foster a positive, respectful space for sharing and connecting. All users must comply with these Guidelines and Divine's Terms of Service, Privacy Policy, and applicable laws.
 

Divine uses a combination of AI tools and human moderators to enforce these Guidelines. Violations may result in content removal, account restrictions, or termination.
 

Divine may update these Guidelines as described in Section 9.
 

1. Be Safe and Respectful
 

1.1 No Harassment or Bullying
 

Do not target others with threats, abuse, intimidation, or repeated unwanted contact. This includes:

• Cyberbullying or coordinated harassment campaigns
• Doxxing (sharing private information such as home addresses, phone numbers, or personal documents without consent)
• Stalking or persistent unwanted messaging
• Encouraging or joining others in harassing someone
• Threats of violence or harm

1.2 No Hate Speech
 

Content that promotes discrimination, violence, or hatred based on race, ethnicity, religion, national origin, gender, sexual orientation, disability, age, or other protected characteristics is not allowed.
 

This includes slurs, dehumanizing language, symbols of hate groups, and content that incites violence or discrimination against protected groups.
 

1.3 Zero Tolerance for Misogyny
 

Divine strictly prohibits any content that degrades, objectifies, or incites harm against women, including:

• Sexist tropes, slut-shaming, or victim-blaming
• Gender-based stereotypes used to demean or diminish
• Dismissive comments about women's achievements, opinions, or safety concerns
• Content that objectifies women or promotes violence against women
• Advocacy for denying women's rights or freedoms
• Threats or encouragement of gender-based violence

This includes both explicit and subtle forms of misogyny. Divine recognizes that misogyny can intersect with other forms of discrimination and will evaluate content holistically.
 

1.4 Self-Harm and Suicide Prevention
 

Do not glorify, encourage, or provide instructions for self-harm, eating disorders, or suicide. Do not post content that romanticizes or normalizes self-destructive behaviors.
 

If you or someone you know is in crisis, contact:

• Suicide Prevention and Crisis Lifeline: call or text 988 (US)
• Crisis Text Line: Text HOME to 741741
• International resources: FindAHelpline.com
• National Alliance for Eating Disorders: 1-866-662-1235

If you see concerning content, please report it immediately. Divine may reach out to users posting concerning content to offer support information.
 

2. Keep Content Appropriate
 

2.1 No Illegal Content
 

Strictly prohibited content includes:

• Child sexual abuse material (CSAM) or any exploitation of minors
• Non-consensual intimate images (intimate images shared without consent)
• Human trafficking, exploitation, or modern slavery
• Sale or promotion of illegal drugs, weapons, explosives, or controlled substances
• Instructions for creating weapons, explosives, or dangerous substances
• Instructions for committing murder or other crimes
• Content facilitating illegal activities (fraud, identity theft, hacking)
• Terrorism, violent extremism, or content from organized hate groups

2.2 No Violent Content
 

Do not post content that depicts, glorifies, or encourages violence, including:

• Graphic violence, gore, or severe injury
• Animal cruelty or abuse
• Credible threats of violence against individuals or groups
• Content that encourages or instructs others to commit violent acts
• Glorification of mass violence, school shootings, or terrorist attacks

News reporting or educational content about violence may be allowed if properly contextualized and not gratuitous.
 

2.3 No Adult or Explicit Material
 

As an 18+ platform, Divine prohibits:

• Nudity or partial nudity (including exposed genitals, buttocks, or female nipples/areolas)
• Sexual activity or sexually explicit content
• Sexually suggestive content, including provocative poses, strip teases, or focus on intimate body parts
• Content depicting or promoting sexual services, escort services, or prostitution
• Sexual or suggestive content involving minors (real or depicted)

Evaluation criteria: Content will be evaluated based on:

• Whether a purpose appears to be sexual arousal or gratification
• Whether the context sexualizes individuals
• Body language, clothing, camera angles, and accompanying text or audio
• Whether minors could be depicted or targeted

When in doubt, err on the side of caution and avoid posting borderline content.
 

Limited exceptions: Medical, educational, or artistic content may be evaluated case-by-case but must be: clearly educational or clinical in nature; not gratuitous or sexualized; properly contextualized with warnings where appropriate.
 

2.4 Harmful Misinformation
 

Do not post demonstrably false content that could cause serious harm, specifically:

• Health Misinformation: False claims about cures or treatments for serious diseases; medically dangerous health advice; misinformation that could discourage someone from seeking legitimate medical care.
• Election Interference: False information about voting procedures, locations, or eligibility; fraudulent claims about election outcomes intended to undermine democratic processes; voter suppression tactics.
• Financial Scams: Pyramid schemes or multi-level marketing that misrepresent earnings; "get rich quick" scams or fraudulent investment schemes; impersonation for financial fraud; claims that are false or exaggerated.
• Crisis Misinformation: False emergency alerts or warnings; misinformation during natural disasters that could endanger people.

Our Approach: Divine may add context labels, limit distribution, or remove content depending on severity and potential for harm. Divine encourages fact-based sharing and critical thinking. Disagreement or debate on contested topics is allowed, but deliberate deception intended to cause harm is not.
 

2.5 Dangerous Activities
 

Do not post content that provides instructions or encourages participation in activities likely to cause serious injury or death, including: dangerous stunts or challenges; instructions for self-harm; dangerous misuse of weapons or substances.
 

3. Be Authentic and Original
 

3.1 No Spam or Manipulation
 

Prohibited activities include:

• Posting repetitive, automated, or mass-produced content
• Using bots or fake accounts to inflate engagement, followers, or views
• Engagement bait ("like for X, comment for Y," "share or you'll have bad luck")
• Artificially manipulating algorithms, trending features, or recommendations
• Commercial spam, including mass or unsolicited promotional content, or promotional content that does not comply with Section 3.4
• Mass following or unfollowing to gain attention
• Creating multiple accounts to evade restrictions or amplify your reach

3.2 Respect Intellectual Property

• Do not infringe copyrights, trademarks, or other intellectual property rights
• Credit original creators when sharing or remixing others' work
• Obtain permission before posting someone else's content
• Do not claim others' work as your own

Copyright complaints are handled under the DMCA process in Section 6 of the Terms of Service, which sets out how to send a notice, how to send a counter-notice, and Divine's repeat-infringer policy.
 

3.3 No Impersonation

• Do not pretend to be another person, brand, organization, or public figure
• Parody, satire, commentary, and fan accounts must be clearly labeled as such (for example, "Parody Account" or "Fan Page" in the bio)
• Do not use misleading profile information, photos, or usernames to deceive others
• Do not impersonate Divine staff or claim false affiliation with Divine

3.4 Sponsored and Promotional Content
 

You may promote products, services, or brands in your content, including content you were paid for, received free products for, or earn commission from. If you do, you must:

• Disclose the relationship clearly and conspicuously within the content itself, where a viewer will see it before or as they engage with the promotional message (for example, "#ad" or "paid partnership" at the start of a caption, or spoken at the start of the video). Disclosures buried in a long caption, hidden behind "more," or placed only in a profile bio are not sufficient.
• Comply with all applicable advertising, endorsement, and consumer-protection laws, including the FTC Endorsement Guides in the United States.
• Promote only products and services that are lawful to sell and advertise, and that do not violate these Guidelines. Promotion of weapons, illegal drugs, adult services, gambling, tobacco or vaping products, unlicensed financial products, or medical products making unsubstantiated claims is prohibited.
• Not use the Services to sell goods directly, operate a storefront, or process payments, except through features Divine provides for that purpose. Linking to a store or product page you operate elsewhere is permitted.

You are solely responsible for your promotional content and for any claims made in it. Divine does not review, endorse, or guarantee any product or service promoted by users, and is not a party to any transaction between you and your audience. Divine may remove promotional content that lacks required disclosure, promotes prohibited categories, or is misleading, and repeated violations are treated under Section 6.
 

4. Age Requirements

• All users must be at least 18 years old
• At signup, users provide their birthdate and agree that they meet the age requirement.
• If Divine discovers an underage user, the account will be terminated and the associated data deleted in accordance with Divine's policies and applicable law.
• Divine may require identity or age verification to confirm eligibility, including when a user appeals a decision about their age. That process is described in the Privacy Policy.
• Attempting to create accounts for users under 18 is prohibited

5. Moderation and Reporting
 

5.1 Our Moderation Process
 

Divine employs a multi-layered approach:

• AI Scanning: Real-time detection of prohibited content using: keyword detection and pattern recognition; image and video analysis; context models for nuanced violations; specialized detection for misogynistic language, hate speech, and harassment patterns.
• Human Review: Trained moderators handle: flagged content requiring judgment; appeals and contested decisions; nuanced cases that AI cannot reliably assess; policy clarification and edge cases.
• User Reports: Community-driven identification of violations through in-app reporting tools.

Divine prioritizes transparency and will provide explanations for content removals when feasible.
 

How reports and appeals improve moderation. Divine uses reported, flagged, and appealed content, together with the resulting moderation decisions, to develop and improve its automated moderation systems. Usernames and other direct account identifiers are removed before this material is used. The Privacy Policy explains this in full.
 

5.2 How to Report Issues
 

In-app reporting: tap "Report" on any post, comment, or profile; select the violation type; add context if helpful; submit.
 

What "confidential" means. Divine does not disclose your identity as the reporter to the person you reported. The report itself is used to investigate the violation, to enforce these Guidelines, and, with identifiers removed, to improve Divine's moderation systems as described in Section 5.1.
 

Email reporting:

• Urgent safety concerns, general violations, spam or bot accounts, appeals: moderation@divinefeminineventures.com
• Copyright issues: see Section 6 of the Terms of Service

What happens next: reports are reviewed within five business days, with urgent safety issues prioritized immediately. Action is taken if violations are confirmed. You may receive notification of the outcome depending on the situation.
 

For transparency, Divine may publish aggregated enforcement statistics periodically.
 

5.3 Appeals Process
 

If you believe your content was removed in error or your account was restricted unfairly, you may appeal.
 

How to appeal: tap "Appeal" on the removal notification, or email moderation@divinefeminineventures.com with your username, a description of the content or action in question, and an explanation of why you believe the decision was incorrect.
 

Time to appeal: you may submit an appeal for at least six months following the decision.
 

Response time: expect a response within five business days from a human reviewer. Appeals are decided by a person, not by an automated system alone.
 

How Divine uses appeals: in addition to deciding your case, Divine uses appeal text with usernames and direct account identifiers removed to improve its automated moderation systems, as described in Section 5.1 and in the Privacy Policy. If your appeal concerns your age or eligibility, resolving it requires identity or age verification through Divine's verification provider.
 

If you disagree with the outcome: you may contact moderation@divinefeminineventures.com for further review by a different reviewer. Nothing in these Guidelines affects any right you have to bring the matter before a court or to contact your state Attorney General.
 

Note: Repeated frivolous appeals or abuse of the appeal system may result in loss of appeal privileges.
 

6. Enforcement Actions
 

6.1 Graduated Enforcement
 

Divine applies proportionate consequences based on violation severity and user history:

• First-time minor violations: Warning notice with educational resources; temporary content restriction (24–48 hours); required acknowledgment of Guidelines.
• Repeat violations: Content removal; 7–30 day account suspension; permanent loss of specific features (for example, video upload, direct messaging, commenting).
• Severe violations: Immediate permanent account ban; content reported to law enforcement where legally required; device or account-level restrictions to prevent circumvention.

Factors Divine considers: severity of the violation; intent (accidental versus deliberate); user history and prior violations; potential for harm; whether the user has shown willingness to follow these Guidelines.
 

6.2 Zero Tolerance Violations
 

The following result in immediate permanent ban without warning:

• Child sexual abuse material (CSAM) or child exploitation
• Non-consensual intimate imagery (revenge porn)
• Credible threats of violence or terrorism
• Doxxing (sharing private information) with intent to endanger or harass
• Hate crimes, severe misogyny, racism, or targeted harassment campaigns
• Human trafficking or exploitation
• Coordinated inauthentic behavior or platform manipulation
• Attempts to evade previous bans, including creating new accounts after being banned

6.3 Legal Reporting
 

Divine cooperates with law enforcement and reports:

• CSAM to the National Center for Missing & Exploited Children (NCMEC) and relevant law enforcement
• Credible threats of violence or terrorism to appropriate authorities
• Human trafficking or exploitation to relevant agencies
• Other illegal activity as required by law

Divine may preserve evidence and account information for law enforcement investigations. This is also described in the Privacy Policy.
 

7. Additional Policies
 

These Guidelines work in conjunction with:

• Terms of Service: the legal agreement governing your use of the Services, including prohibited conduct (Section 4) and the DMCA copyright process (Section 6)
• Privacy Policy: how Divine collects, uses, and protects your data

All policies are available in-app under Settings → Legal or at www.lummraapp.com
 

8. Divine's Commitment
 

Divine wants Lummra to be a place where everyone, especially women, feels welcome, safe, and empowered to express themselves authentically. Divine is committed to:

• Proactive and responsive enforcement of anti-harassment and anti-misogyny policies
• Continuous improvement of Divine's AI and human moderation systems
• Transparency in Divine's enforcement decisions and appeal processes
• Listening to community feedback and adapting Divine's policies accordingly
• Working with safety experts and community advocates

Divine recognizes that content moderation is challenging and that Divine won't always get it right. When Divine makes mistakes, Divine commits to learning from them and improving its systems.
 

9. Updates to These Guidelines
 

Divine may update these Guidelines at any time to address new types of harmful content or behavior, changes in applicable laws, platform feature updates, and community feedback and evolving safety needs. Updates take effect when posted, and the "Last Updated" date at the top reflects the current version. Where a change is significant, Divine will announce it by in-app notification. By continuing to use the Services, you agree to follow the Guidelines as currently posted. These Guidelines are incorporated into the Terms of Service, which govern how changes to your agreement with Divine are made.
 

10. Contact Us

• Questions about these Guidelines: support@divinefeminineventures.com
• Report violations: in-app reporting tools or moderation@divinefeminineventures.com
• Urgent safety concerns: moderation@divinefeminineventures.com
• Spam or bot reports: moderation@divinefeminineventures.com
• Appeals: moderation@divinefeminineventures.com
• Copyright issues: Section 6 of the Terms of Service

These Guidelines as amended are effective as of April 14, 2026 and were last updated October 3, 2026.
 

By using Lummra, you acknowledge that you have read, understood, and agree to comply with these Community Guidelines.
 

© 2025, 2026 Divine Feminine Ventures Inc. All rights reserved.